Publisher Suite
A complete Suite for effectively
managing your advertising partners.

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Your immediate operational advantages

INDEPENDENCE FROM
AFFILIATION PLATFORMS

Do not multiply platforms
to diversify your advertisers.

SOLVE
DEDUPLICATION ISSUES

Impose your tracking
system on your advertisers.

BUILD A COMPREHENSIVE
PARTNER NETWORK

You work with whoever you want without the hassle of an affiliation program.

SIMPLY RECRUIT
NEW ADVERTISERS

Make your autonomy
a commercial advantage.

MONETISE
NICHE THEMES

Create your own network of advertisers based on the theme you choose.

GROW
YOUR SALES

Higher revenue with less deduplication
and more advertisers.

Publishers: Five reasons to internalise your advertiser relations

1. The uncertainties of allocation

Over the last few years, more and more advertisers have adopted tracking solutions allowing them to gain more control over the publisher relationship by assigning or not assigning sales according to practices that are often opaque. Whether it is a question of deduplication in affiliation or the rules of allocation such as cost per thousand (CPT) or cost per click (CPC), publishers look on helplessly as their role in the buying chain diminishes.

By internalising the management of your partners, you take control of the relationship by handling the data thanks to a reliable tracking and reporting solution.

The benefits of internalising advertiser management

A BALANCED RELATIONSHIP
WITH THE ADVERTISERS

Impose your technology thus increases your credibility in the advertiser relationship

CONTROL OVER
ADVERTISER RECRUITMENT

Reach other advertisers than those proposed by the affiliation platforms.

RELIABLE TRACKING
AND REPORTING

Obtain the indicators most
relevant for your business.

A SIMPLIFIED
BILLING TOOL

Generation of advertiser invoices
and dunning management.

A SOLUTION THAT
GROWS WITH YOUR NEEDS

A dedicated technical team for customised development.

INCREASED REACTIVITY
TO OPTIMISE CAMPAIGNS

A real-time overview of a campaign’s effectiveness.

“Effinity Marketing Technologies is a strong argument for recruiting new advertisers who do not affiliate or who do not want to do things conventionally.”

Alexandre Martin-Rosset, co-founder of Capital Koala

Full control of your business relationship

VARIED AND DYNAMIC
ADVERTISING SPACES

Management of multiple formats, embedded hyperlinks, and native advertising, etc.

ADVERTISING TARGETED
TO A PARTICULAR AUDIENCE

Integrated ad serving tool for intelligent dissemination.

A PRICING METHOD SUITED
TO THE BUSINESS ACTIVITY

Pricing based on the event being tracked for better budget control.

Would you like to learn more?

Electing an autonomous partner management solution is an important decision.
We also designed this guide to help you understand the advantages obtained from internalisation.
With the steps to follow for a successful migration.


Allow our solution to improve your revenue!
Our experts are at your disposal to offer you a demonstration of our partner management solution.

REQUEST A DEMO!