About us
A technology, its people, a Group.
Effinity Marketing Technologies, your technology Suite
Effinity Marketing Technologies is dedicated to enhancing the technological offer of the Effinity Group.
As such, it has developed a white label solution that has over 15 years of expertise in the management of partner networks.
Effinity Marketing Technologies offers three full SaaS Suites for advertisers, les publishers abd agencies.
Each Suite includes all the modules necessary to develop your revenue and to optimise your return on investment.
TRACKING ET REPORTING
Based on a proprietary tracking tool, with or without cookies, multidevice and multipoint, our Suites enable ultra precise monitoring of your activity.
With a significant improvement in the performance of overall advertising expenditures for brands and agencies, and for publishers, an optimal monetisation of advertising space.
In all cases, the total data collected enables the production of ultra precise reporting.
SCALABLE TECHNOLOGY
The technology built into our Suites is identical to that used by the Effinity Group teams on a daily basis to manage the digital acquisition of over 600 advertisers and advertising sites of more than 25 000 publishers in France, in Europe, and Latam.
This is a guarantee for the users of the Effinity Marketing Technologies Suites to take advantage of the permanent developments that are fully commensurate with the needs of the market.
All developments are carried out by our 8-person technical team based in Bordeaux, France. This gives us total control over scaling the solution to meet the needs expressed by our customers.
The Effinity Group, in 3… men
Created in 2000, the Effinity Group is led by its three co-founders.
François Deltour
Christophe Bosquet
Sylvestre Kranjcevik
The Effinity Group, in 3… words
DIGITAL ACQUISITION
Effinity Group covers all components of digital acquisition through both a technological and a human approach.
NETWORKS
Our teams help customers create and develop influential, engaging, and powerful networks, made up of influencers, trendsetters, and business introducers.
TECHNOLOGY
For this, the Effinity Group relies on cutting-edge proprietary technology, constantly developing offers to meet the needs of its customers.
